Comcast Nucleus Initiative
June 2016

In June of 2016, Nucleus was launched, an asset management portal designed for Comcast Business sales representatives. This portal required branding that would signal its significant departure from previous method of resource management. Consisting of a clear central point with multiple paths that radiate outward, this logo demonstrates the nature of the Nucleus portal — a central hub for a multifaceted network of employee assets.
Inspiration for the Identity Design

Identity Design

Intranet Site Design

Pre-Launch Poster Designs

• Certificate of Excellence GDUSA 2016