The Work
EyeMed
Vision Benefits Campaign
This campaign targeted insurance brokers and employers to promote EyeMed’s vision benefits network. We developed an outdoorsy, summer-themed approach – Choose The Right Path. The campaign included an email, registration page and direct mail that aimed to simplify vision benefits and position EyeMed as the preferred provider.
Healthcare Advertising
Day-to-day work
I bring extensive experience in pharmaceutical advertising, crafting impactful and innovative campaigns that resonate with both patients and healthcare professionals. Currently, at AREA 23, an IPG Health Company, I contribute to creating transformative ideas that inspire, educate, and ultimately improve lives.
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Based on the sensitivity of the work, the link below is password protected. Please reach out via email: peter@pmrdesign.com to get access.
About Peter
Hello, I’m Peter Roth. I thrive on crafting ideas that inspire, engage, and elevate the world around us.
Throughout my journey, I’ve had the privilege of developing award-winning work for industry leaders such as Amgen, Boeing, Comcast, EyeMed, GlaxoSmithKline, Johnson & Johnson, KeyBank, MTD, Pfizer, and Sherwin-Williams—bringing impactful storytelling and innovation to each collaboration.​​
Driven by curiosity and a commitment to meaningful change, I’m always seeking new opportunities to make a difference—both in business and the community.
Experience
2022-Current
AREA 23, An IPG Health Company
Group Art Supervisor
Fosters creative inspiration and leads workstreams across multiple account(s) and brands. In partnership with Copy, GAS - ART oversees creative ideation for new campaigns and innovative tactics through execution and implementation of strategic brand solutions. The GAS - ART collaborates with cross-functional brand team(s) to ensure creative integrity and adherence to client’s marketing strategies, objectives, and budgets. The GAS - ART is responsible for the supervision and career development
2017-2022
Marcus Thomas, LLC
Art Director
Develop and execute creative solutions aligned with defined strategies, ensuring most assignments are approved with minimal revisions and receive positive recognition. Collaborate with copywriters and the UX team to develop strong, innovative concepts that meet advertising and marketing objectives. Continuously enhance art direction and digital design, overseeing photo shoots, designers, and events as needed. Deliver flawless work for client presentations while maintaining a deep understanding of clients’ businesses, brands, products, and audiences.
2012-2017
GO2 Advertising
Creative Director
Experienced marketing strategist who led creative campaigns in interactive and print media from concept to completion. Skilled in problem-solving, client presentations, and team leadership, including mentoring designers and managing multiple projects. Collaborated with account teams, strategists, and copywriters to develop compelling concepts while ensuring brand consistency and quality control. Played a key role in shaping agency processes and future direction as part of a strategic committee.
